Founding Foodie Digital

1 cup tech expertise + 1 cup SEO strategy + 3 heaping teaspoons of really getting it

Liane Walker, CEO, Foodie Digital

Liane Walker

Food Content SEO Whisperer

Liane is a mom of 3, committed meal planner, wannabe saucier chef, a seasoned systems analyst and content strategist, and Managing Director of Foodie Digital.

Carla Ullrich, Tech Director, Foodie Digital

Carla Ullrich

Apron-Wearing Technical Wizard

Carla is Foodie Digital’s Tech Director.  She is an experienced software developer, serious chocoholic, mamma to one, and never backs away from a pantry challenge.

Our chef kiss moment

We founded Foodie Digital for three reasons. We love food, we know tech, and we’re obsessed with helping other women reach their full potential.

And after more than a decade working in tech, we were done contorting ourselves to fit the corporate mold.

One day we were multitasking (#MomLife). As we cleaned up our kids’ rooms, we debated taking a big corporate contract on the phone. But something just didn’t feel right.

With the toy still in her hand, Liane said to Carla, 

Forget this. Let’s start that business we’ve been talking about.”

Photo by Tara Hurst

Photo by Ali Harper

Mise en place

We had the idea for Foodie Digital. But like any good cook, we had to test it out.

We recruited a group of twelve food content creators to learn more. Their photography and recipes were on point, but they all struggled with their WordPress support and SEO.

The women told us they were spinning their wheels. They watched videos and took endless online courses so they could pull together DIY tech solutions. Or they hired strings of WordPress experts, who didn’t stick around and didn’t understand the food blog and nutrition niche.

All this nonsense stood in the way of their business goals.

We found our mission

We unblock the creative, ingenious women of the online food world. We help you achieve your full business potential—on your own terms.

The proof is in the (chia) pudding

Early on, some women in our focus group had big technical challenges that prevented their posts from performing. 

One participant had lost 75% of her site traffic—and her income! We found the problem, and her traffic shot back up overnight. 

We realized a one-size-fits-all approach to tech support and SEO (common in the industry) simply wouldn’t work. Every woman’s situation was unique. 

We knew we had to take an individualized approach to truly free women to do more of what they love.

 

Photo by Ali Harper

Photo by Tara Hurst

Come cook with us

Foodie Digital is just getting started, but we’ve got big plans.

We’re always listening, so we can create a space where women food entrepreneurs can truly thrive.

When you join, we’ll give you access to exciting pilot programs, all designed to help your business grow on your terms. 

The Foodie Digital community can connect you to like-minded women, industry knowledge, and the services you need to move forward. Go ahead. Grab a seat at the table. There’s plenty to go around.

As someone who finds analytics, numbers, and data overwhelming and scary, Foodie Digital is a godsend. The support of Liane and her team allows me to focus on what I love doing. Their care, thoughtfulness, vision, and knowledge continue to amaze me each day.

Need extra spice for your food blog?

  • Our WordPress support is the secret sauce.

How can we help?

Advanced SEO for Food Bloggers

Free Email Course

In this 6-day email series, we share valuable tactics that will show you how easy food blog SEO can be with a little food-focused guidance.

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