Founding Foodie Digital
1 cup tech expertise + 1 cup SEO strategy + 3 heaping teaspoons of really getting it
Liane Walker
Food Content SEO Whisperer
Liane is a mom of 3, committed meal planner, wannabe saucier chef, a seasoned systems analyst and content strategist, and Managing Director of Foodie Digital.
Carla Ullrich
Apron-Wearing Technical Wizard
Carla is Foodie Digital’s Tech Director. She is an experienced software developer, serious chocoholic, mamma to one, and never backs away from a pantry challenge.
Our mission is clear
We empower the women who power the food web.
Foodie Digital unblocks the creative, ingenious women of the online food world. We help community members achieve their full business and creative potential.
Our chef kiss moment
We founded Foodie Digital for three reasons. We love food, we know tech, and we’re obsessed with helping other women reach their full potential.
And after more than a decade working in tech, we were done contorting ourselves to fit the corporate mold.
One day we were multitasking (#MomLife). As we cleaned up our kids’ rooms, we debated taking a big corporate contract on the phone. But something just didn’t feel right.
With the toy still in her hand, Liane said to Carla,
“Forget this. Let’s start that business we’ve been talking about.”
Photo by Tara Hurst
Photo by Ali Harper
Mise en place
We had the idea for Foodie Digital. But like any good cook, we had to test it out.
We recruited a group of twelve food content creators to learn more. Their photography and recipes were on point, but they all struggled with their WordPress support and food blog and recipe SEO.
The women told us they were spinning their wheels. They watched videos and took endless online courses so they could pull together DIY tech solutions.
Or they hired strings of WordPress experts, who didn’t stick around and didn’t understand the food and recipe niches.
The proof is in the pudding
Early on, some women in our focus group had big technical challenges that prevented their posts from performing.
One participant had lost 75% of her site traffic—and her income! We found the problem, and her traffic shot back up overnight.
We realized a one-size-fits-all approach to tech support and SEO (common in the industry) simply wouldn’t work. Every woman’s situation was unique.
We knew we had to take an individualized approach to truly free women to do more of what they love.
Photo by Ali Harper
Photo by Tara Hurst
Come cook with us
Foodie Digital is just getting started, and we’ve got big plans.
We’re always listening, so we can create a space where women food entrepreneurs can truly thrive.
When you become a member, we give you access to exciting pilot programs, all designed to help you grow your business on your terms.
The Foodie Digital community can connect you to like-minded women, industry knowledge, and the services you need to move forward.
