3 best WordPress recipe card plugins compared

Which WordPress recipe card plugin is the best and easiest to use? In this post, we break down the pros and cons, considerations, costs, and main benefits of today’s top three recipe card plugins for WordPress—all of which we work with each day.

Before diving into the comparison, it’s important to first say that all three recipe card plugins are excellent, well-supported, credible options.

The decision really comes down to budget, look and feel, and a few extra features. 

At a high-level the biggest difference between the three WordPress recipe card plugins is that Create and Tasty Recipes are both really simplified recipe management compared to WP Recipe Maker which is fairly robust and flexible, but requires more back-end effort to benefit from its great feature base.

Reasons to use a WordPress recipe card plugin

Using a recipe card plugin to automatically generate structured data, more specifically JSON-LD Schema Markup, unlocks a long list of possibilities for your recipe content. 

A few of the big wins are:

  • Rich snippets for recipes
  • Eligibility for Google’s Assistant directory for Google Home 
  • Google Home smart displays
  • Carousels on mobile
  • Recipe badge in mobile image search results 

Contrary to popular belief there’s no ranking benefit for using structured data. What structured data does do however, in the form of a rich snippet and mobile carousels, is provide the possibility for increased clickthrough and conversion rates, plus the ability for visitors to cook using Google Home.

A rich snippet for a recipe encourages a searcher to take that highly competitive first click. Once they do, it’s up to you wow that visitor and give them a reason to become a loyal, returning reader.

Consistency is key when it comes to success with structured data. The task of entering ingredients and instructions into a recipe card plugin is admittedly a bit tedious but be thorough, it’ll pay off.

A few notable recipe card plugins not in this post

The business of food blogging has changed a lot in the past few years. Maintaining a well built, well designed, Gutenberg compatible and future-proofed recipe card plugin for WordPress isn’t easy or inexpensive.

A few recipe plugin developers have shut their doors, shifted focus or not maintained the plugin’s feature base to keep up with current standards.

This includes:

  • Ziplist
  • EasyRecipe
  • Cookbook
  • WP Ultimate Recipes 

If you’re actively using one of these WordPress recipe cards plugins, we suggest you start to planning a switch soon. Create, Tasty Recipes and WP Recipe Maker all offer conversion tools that make making a change relatively seamless and straightforward.

Alright, let’s dive in!

Create by Mediavine

Cost: Free!

Create by Mediavine is a new WordPress recipe card plugin from the Florida-based ad network.

You don’t have to be a Mediavine publisher to use Create, but exclusive features for Mediavine publishers are likely in the works.

Released in the fall of 2018, Create is lightweight and its feature base is good though relatively basic, but we expect many more features to be added in the future. It’s a good option for structured data mark-up for Google and Pinterest, including rich pins. 

Nashville’s Purr Designs worked with Mediavine to create several thoughtfully designed recipe card themes, which add value. Create is new, but it has a ton of potential. It’s definitely one to watch. 

Example

Love & Olive Oil’s chocolate banana rye muffins.

Pros

  • Mobile friendly
  • Gutenberg compatible
  • Lightweight, no extra bells and whistles to slow you down unnecessarily
  • Interface for recipe info is easy to use and intuitive
  • Interface for recipe info includes a handy preview window (very cool!)
  • Two taxonomies available by default: course and cuisine
  • Yield available
  • Prep time, cook time and additional time fields
  • Ingredients field is freeform with some structural elements
  • Instructions field is freeform
  • Video URL can easily be added
  • Links can be added in the ingredients field
  • Nutrition facts can be easily added to a recipe using nutrition API
  • Recommended products section for affiliate product promotion (with images!)
  • Print functionality for visitors is available
  • Custom affiliate message can be included (nice to have!)
  • Visitors can apply a 4 or 5 star rating without commenting
  • Visitor who give a 1, 2, or 3 star rating must leave a comment
  • Recipe cards aren’t tied to individual posts; they can be reused in different places
  • No-follow tag (for compliance) is a part of the product offering (very nice!)

Considerations

You’re required to individually format ingredients and instructions (as opposed to be putting them into pre-set fields like in WP Recipe Maker); some people love the flexibility, some don’t.

In the future, what this means is that if you choose to make a format or layout change to your recipe instructions or ingredients you have to make the change manually in each post—there is no way to make formatting changes globally in the CSS in the recipe card. You’ll want to make sure you settle on a recipe format you really love because changing it down the road isn’t a quick fix.

Cons

  • Not exclusively a recipe card plugin; developed for other creatives too
  • Limited to two taxonomies; no ability to include special diet, difficulty, etc…
  • No ‘jump to recipe’ button (workaround is possible!)

Tasty Recipes by WP Tasty

Cost: $79 USD per year

Tasty Recipes by WP Tasty (the same development team behind Tasty Pins) is a good option for structured data mark-up for Google and Pinterest, including rich pins. 

It’s a visual recipe card with several nice-looking theme options, and the recipe input interface in WordPress is easy to use and intuitive. It’s lightweight, with no extra bells and whistles that’ll slow you down unnecessarily. Tasty Recipes is tried and tested—it’s definitely a credible, trusted choice.

Example

Pinch of Yum’s 5 ingredient pumpkin alfredo.

Pros

  • Mobile friendly
  • Gutenberg compatible
  • Lightweight, no extra bells and whistles to slow you down unnecessarily
  • Interface for recipe info is easy to use and intuitive
  • Three taxonomies available by default: category, method and cuisine
  • Yield available
  • Prep time, cook time and total time fields
  • Ingredients field is freeform
  • Instructions field is freeform
  • Video URL can easily be added
  • Nutrition facts can be easily added to a recipe using your Nutrifox ID
  • Print functionality available
  • Links can be added in the ingredients field (nice!)
  • Includes a ‘jump to recipe’ button
  • Includes a ‘print recipe’ button
  • Visitors can comment and give a recipe a star rating easily
  • No-follow tag (for compliance) is a part of the product offering (very nice!)
  • Recommended products section for affiliate product promotion (text links only)

Considerations

Just like Create, you’re required to individually format ingredients and instructions (as opposed to be putting them into pre-set fields like in WP Recipe Maker).

Also, just like with Create, in the future if you choose to make a format or layout change to your recipe instructions or ingredients you have to make the change manually in each post. Settle on a recipe format you love because changing it down the road isn’t quick or easy.

Cons

  • Limited to three taxonomies; no ability to include special diet, difficulty, etc…
  • Interface for recipe info does not includes a preview window (Create has this!)
  • No custom affiliate message can be included (Create has this!)
  • Recipe cards are tied to individual posts; not easily cloned or reused
  • Visitors can’t apply a star rating without commenting
  • Serving size is supported but not configurable by the end user
  • Tough to leave. No current degradation option (likely in development)

WP Recipe Maker by Bootstrapped Ventures

Cost: Ranges from free to $49, $99 and $149 for different bundles.

Free option from WP Recipe Maker plugin

Example

Walder Wellness’ balsamic roasted beets with goat cheese & walnuts.

Pros

  • Mobile friendly
  • Gutenberg compatible
  • Lightweight, no extra bells and whistles to slow you down unnecessarily
  • Recipe round-up meta data (nice!)
  • Unit measurements in set fields are flexible (i.e., 1 can, 1/4 cup, 1 tbsp, 1 bunch) 
  • Calorie count can be added to a recipe
  • Interface for recipe info is easy to use and intuitive
  • Video URL can easily be added to the recipe card
  • Strong, quick and reliable support program when issues come up
  • Dedicated ‘Print Recipe’ and ‘Pin Recipe’ links at the top the recipe card
  • You can deactivate the plugin and keep your recipe and user experience in tact
  • Two taxonomies available by default: course and cuisine
  • Recommended equipment section for affiliate product promotion (text links only)

Cons

  • Recipe card theme design is very basic
  • Users can’t adjust serving sizes (paid bundles only)
  • Unit conversion isn’t possible (paid bundles only)
  • Ingredient links aren’t possible (paid bundles only)
  • Limited to just two taxonomies 
  • No-follow tag isn’t baked into product offering (Create and Tasty Recipes have this!)
  • Users must post a comment to give a star rating

Premium Bundle from WP Recipe Maker plugin

Pros

  • Nutrition facts can be easily added to a recipe
  • Users can give a star rating without posting a comment
  • You can create as many taxonomies as you want, you’re not limited to course and cuisine
  • Ingredients can be linked inside the recipe card (yes!)
  • You can set author links and credit a contributor
  • If you want to create a new recipe that’s similar or a twist on a recipe you’ve already created, you can easily clone the recipe card info (nice little timer saver if this scenario ever comes up)
  • While you get the “pin recipe” button in the free version of the plugin, you can only pin whatever you set as at the recipe’s image in the recipe card; with the premium bundle you can set a custom pin image or disable pinning if you use a different tool

Cons

  • Nutrition facts design is basic and not wildly attractive
  • Configuration of the custom taxonomies requires developer-level skill set

Pro Bundle from WP Recipe Maker plugin

Example

Desiree Nielsen’s baked zucchini fritters with lemon & basil.

Pros

  • Readers can easily switch between unit conversions, such as metric and imperial
  • You can create your own custom recipe fields
  • Nutrition API integration, which calculate nutritional values automatically

Cons

  • Unit conversion table isn’t super intuitive; takes a minute to learn
  • Configuration of the API requires developer-level skill set

Elite Bundle from WP Recipe Maker plugin

Pros

  • Visitors can create their own recipe collections on your site
  • Automatically generates a shopping list for the recipes collected
  • Recipe submission from outside contributors is possible

Cons

  • Configuration of the API requires developer-level skill set

This post was last updated on August 13, 2019 and will continue to be kept up-to-date as new features are released by the WordPress recipe card plugin developers.

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Photo Credit: Ali Harper
Liane Walker
Liane Walker
Liane is a mom of three, committed meal planner, seasoned systems analyst and content strategist, and CEO of Foodie Digital. Heaven to her is meal planning on a Saturday morning at her kitchen table while she watches her kids run free in the backyard.

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