Tasty Recipes is a popular SEO tool in the food blogging community, and for good reason.
It’s easy-to-use and well-supported, and a credible recipe card option for WordPress created by the team behind Food Blogger Pro, Tasty Pins, Tasty Links and Pinch of Yum.
It’s safe to say, the team is invested in business of food blogging.
During our onboarding audits, we catch a lot of mistakes with how some of the food niche’s best recipe card plugins are configured and used.
In this post we share a list of Tasty Recipes’ most overlooked features, its newest features, and some of the tool’s biggest SEO benefits for food bloggers, including easy nofollow compliance, beneficial diet metadata and video structured data.
WordPress recipe plugins are powerful SEO tools
A recipe card plugin is an essential SEO tool for search engine optimization for food bloggers using WordPress. Using a recipe card plugin to automatically generate structured data, more specifically JSON-LD Schema Markup, unlocks a ton of opportunity for your recipe content.
At Foodie Digital, we back three recipe card plugins for WordPress:
Why just three?
Because not all WordPress recipe card plugins are created equal. Trust us, we’ve done the leg work!
Tasty Recipes, the WordPress recipe plugin
Unlike Create and WP Recipe Maker though, which also support HowTo and ListItem schema in addition to Recipe schema, Tasty Recipes outputs recipe-schema only (as of Nov 27, 2019).
We have it on good authority though that the team behind Tasty Recipes is working on adding HowTo schema markup to their recipe plugin.
Great news for Tasty Recipe devotees everywhere!
Google’s structured data guidelines
Google takes its Recipe, HowTo, and ListItem structured data guidelines seriously.
A manual action can be issued against your food blog if you mis-use or mix-up Recipe and HowTo schema—even if the mix-up is unintentional. Know when to use Recipe schema specifically and HowTo schema specifically, and then use that knowledge to your advantage.
If you create a good amount of HowTo content, like:
- How to cut a butternut squash
- How to soak chickpeas
- How to cut and dice an onion
- How to cut and cube an avocado
- How to make zoodles
The fee for Tasty Recipes is $79 USD per year.
Well-thought through extras in Tasty Recipes
Tasty Recipes is also:
- Mobile friendly
- Lightweight, and will not slow you down unnecessarily
- Block editor compatible (formerly known as Gutenberg)
The plugin also has a few well-thought through extras, including:
- Five theme options
- Tasty Links for adding equipment links
- The ability to add custom author name
- The ability to add quick links, like jump to recipe
Five theme options
By default Tasty Recipes includes five nice-looking theme options that range from colorful and bold to muted and minimal.
Tasty Links for adding equipment links
Tasty Recipes’ core functionality can be expanded to allow for equipment links using the Tasty Links plugin (developed by the same team as Tasty Recipes).
The ability to add custom author name
In the plugin’s settings, you can add a custom author name, and an internal link to your about page so that it shows up in each and every recipe card you publish.
The ability to add quick links
In settings, you can enable ‘jump to recipe’ and ‘print recipe’ quick links (how they display depends on your theme). The end goal is always to give the user what they want, and if that’s jumping the recipe that’s a-okay. A happy reader is a reader who will return.
Tasty Recipes and nofollow
According to Federal Trade Commission and Competition Bureau of Canada regulations, if you:
- Create sponsored content for companies
- Use affiliate links (including Amazon affiliate links)
- Review free products
you’re required to apply a nofollow tag to external links that link back to the sponsor company’s website, products and social media accounts.
With Tasty Recipes you can add links to certain fields in the recipe card (such as description, ingredients and instructions). Links, including affiliate links, are added manually in the plugin’s freeform fields by clicking the link icon in the WYSIWYG.
Tasty Recipes uses the standard WordPress link editor, but adds in a nofollow checkbox globally, so that nofollow can be leveraged the same way in both the recipe card and post editor for compliance.
Pro Tip! With Create by Mediavine and Tasty Recipes, if you use the classic editor, the nofollow checkbox shows up under the checkbox to open a link in a new window.
If you use WordPress’ block editor it’s a differently approach entirely, which we share for your benefit in this post about nofollow compliance for food blog SEO.
Category, method, cuisine and keywords fields
We’ve said it before and we’ll keep saying it: completeness is key when it comes to success with recipe SEO so don’t skip these fields.
In Tasty Recipes the category, method, cuisine and keywords fields don’t include a dropdown list. You add your own terms by typing into each of the fields. Separate your terms with a comma.
What to put in the category field
A few examples of categories include:
- Side dish
What to put in the method field
A few examples of method include:
- Deep fried
- Slow cooker
- Instant Pot
What to put in the cuisine field
A few examples of cuisine include:
What to put in the keywords field
Examples of useful keywords to include are (but not limited to):
- Season (i.e., winter, spring, summer, fall)
- Special occasions (i.e., halloween, birthday, valentine’s day)
- Holidays (i.e., Thanksgiving, Easter, Hanukah, Christmas)
Tasty Recipes users now have the ability to add Diet metadata (new as of March 10, 2020 using suitableForDiet metadata) to specify what type of dietary preference recipes are suitable for.
Diet metadata displays in the recipe card automatically by default. There is a fixed list of options to choose from, including vegan, vegetarian and gluten free and several more.
If you create recipe videos they can easily be added to Tasty Recipes recipe cards. This results in video structured data (such as description, duration, and uploadDate) getting included in the recipe schema output, which is a great thing for recipe SEO.
Tasty Recipes recognizes video in a post and automatically includes the video info in the structured data, even when a video’s URL isn’t added in the video URL field specifically.
However, we always recommend including the URL in the recipe card video field specifically. This way, if you ever switch to a new recipe card plugin your video structured data will not be affected.
We’ve said it before, and we’ll say it again: Don’t let learning the ins and outs of a new WordPress recipe plugin block you from achieving your food blog’s SEO goals.
Create, Tasty Recipes and WP Recipe Maker all offer importer tools that make switching recipe card plugins relatively straightforward.
Before making a change though, set aside time and compare and contrast the features of Create, Tasty Recipes and WP Recipe Maker, and decide which option is the right one for you now and in the years to come because the food blogging business is changing fast.
3 best WordPress recipe card plugins compared
Which WordPress recipe card plugin is right for you? In this comparison we look at Tasty Recipes, Create and WP Recipe Maker.
How to add a recipe in Tasty Recipes
Step by step, here’s how to add a recipe in Tasty Recipes, plus a few other pro tips too.
Helpful, easy to follow instructions for food bloggers who want to learn how to use the WordPress recipe card plugin Tasty Recipes by WP Tasty to generate structured data for recipes. We draw special attention to easily overlooked features, and share a few of the SEO tool’s biggest benefits for food bloggers.
- Your list of recipe ingredients
- Your recipe instructions
- Image assets ready
- Video asset(s) ready
- Tasty Recipes WordPress recipe card plugin ($79 USD per year)
- License key
- Internet access
- Your Wordpress website
Purchase Tasty Recipes by WP Tasty
- Visit wptasty.com and purchase the plugin
- On the purchase confirmation page download the zip file (do not unzip the file!) and save it somewhere safe and convenient
Install Tasty Recipes
- In WordPress, go to Plugins in the left hand menu. Click 'Add New'
- Select 'Upload Plugin' and find the plugin's zipped file where you saved it
- Choose the zipped file and click 'Upload Now'
- Once you've successfully installed the plugin, click 'Activate'
- To verify your license number, find your license number on your purchase confirmation page or email. Copy the license number
- In WordPress, go to Plugins > Installed Plugins
- Add your license number into the field at the top of the page, and click 'Save License Key'
Configure Tasty Recipes
- In WordPress, go to Settings > Tasty Recipes
- In Tasty Recipes > Settings (tab), choose your recipe card template (there are 5 options to choose from); select the quick links you'd like to display (i.e., jump to recipe and print recipe, or just jump to recipe on its own); add your instagram handle and hashtag, and your share a sale affiliate ID.
- Also, in Tasty Recipes > Settings (tab) set your default author link (i.e., your about page). Including author name in your structured data with an internal link to your about page tells Google who you are and that you're the author of this recipe, which makes it easier to connect you with other online authority signals, such your instagram, Facebook and Pinterest profiles.
- In the Tasty Recipes > Settings (tab) is where you'll also find Tasty Recipes' recipe converter tool
- Pro tip! Do not immediately convert your recipes over from your previous plugin in bulk. Test the process first using 1-2 recipes to confirm that the process goes smoothly. Also, always back-up your food blog's database before switching between recipe card plugins
- In Tasty Recipes > About (tab), scroll through the helpful documentation provided by the team behind Tasty Recipes.
- Pro tip! Tasty Recipes' interface is very intuitive so if you're short on time, you can keep going but make a note to return to read the documentation so that you know the ins and outs of Tasty Recipes like the back of your hand
Step by step, how to add a recipe in Tasty Recipes
- In WordPress, go to Posts > Add New
- Click 'Add Recipe' button to create a new card for your recipe
- In the Title field, add your recipe's keyword-optimized title
- In the Author field, add your first and last name (not your food blog's or company name). Do not skip this field!
- In the description field, write a short 150-word description of the recipe
- Pro tip! Affiliate links can be manually added in all of the plugin's freeform fields. Click the link icon in the WYSIWYG bar to add a link; always tag affiliate or sponsored content links nofollow for compliance purposes
- Copy and paste ingredients into the freeform ingredients field
- Input your recipe's step-by-step instructions into the freeform instructions field
- Add additional recipe notes to the dedicated notes field if needed; again, you can easily manually add a link in the notes field.
- Fill in the recipe's total prep time in the field labeled 'Prep time'
- Fill in the recipe's total cook time in the field labeled 'Cook time'
- Fill in the total time it takes to make the recipe in the field 'Total time'; the default is prep time + cook time = total time
- Fill in the recipe's total yield (i.e., 12, 24)
- Fill in the recipe's category in the field labeled 'Category' (i.e., Breakfast, lunch, dinner, snack, appetizer, dessert, side dish, drink)
- Fill in the recipe's method in the field labeled 'Method' (i.e., Oven-baked, stovetop, instant pot, slow cooker, on the grill, no-bake, etc...)
- Fill in the recipe's cuisine type in the field labeled 'Cuisine' (i.e., Italian, Pakistani, Indian, Thai, Japanese, etc...)
- Add keywords for the recipe in the field labeled 'Keywords' (i.e., vegan, vegetarian, quick, 30 minute meal, paleo, keto, summer, fall, winter, spring, etc...)
- Pro tip! Always separate keywords using commas
The task of entering ingredients and instructions, plus keywords, cuisine, prep time, cook time and more into a recipe card plugin is admittedly a bit tedious but be thorough, it’ll pay off. Consistency is key when it comes to success with structured data and food blog SEO.
Note: Foodie Digital participates in affiliate programs for select recipe card plugins and hosting providers. The opinions we share are based on our own in-depth research, and the ongoing need for our members to use SEO tools that are future-proofed, credible, professional and well supported.