In this post, we share helpful instructions and tips for how to use Tasty Recipes to your advantage. We draw special attention to easily overlooked features, and share a few of the SEO tool’s biggest benefits for food bloggers.
WordPress recipe plugins are powerful SEO tools
A recipe card plugin is an essential SEO tool for search engine optimization for food bloggers using WordPress. Using a recipe card plugin to automatically generate structured data, more specifically JSON-LD Schema Markup, unlocks a whole host of possibilities for your recipe content.
At Foodie Digital, we back three recipe card plugins for WordPress:
Why just three?
Because not all WordPress recipe card plugins are created equal. Trust us, we’ve done the leg work!
Tasty Recipes, the WordPress recipe plugin
Tasty Recipes is a popular SEO tool in the food blogging community, and for good reason. It’s an easy-to-use, well-supported, credible recipe card option for WordPress created by the team behind Food Blogger Pro, Tasty Pins, Tasty Links and Pinch of Yum.
It’s safe to say, the team is invested in business of food blogging.
Unlike Create and WP Recipe Maker though, which also support HowTo and ListItem schema in addition to Recipe shema, Tasty Recipes outputs recipe-schema only (as of Nov 27, 2019).
We have it on good authority though that the team behind Tasty Recipes is working on adding HowTo schema markup to their recipe plugin. Great news for Tasty Recipe devotees everywhere!
Google’s structured data guidelines
Google takes its Recipe, HowTo, and ListItem structured data guidelines seriously.
A manual action can be issued against your food blog if you mis-use or mix-up Recipe and HowTo schema—even if the mix-up is unintentional. Know when to use Recipe schema specifically and HowTo schema specifically, and then use that knowledge to your advantage.
If you create a good amount of HowTo content, like:
- How to cut a butternut squash
- How to soak chickpeas
- How to cut and dice an onion
- How to cut and cube an avocado
- How to make zoodles
then it’s best to use a WordPress recipe plugin that outputs both Recipe and HowTo schema to support your editorial goals.
Of the three recipe card plugins we back—Create, WP Recipe Maker and Tasty Recipes—Tasty Recipes is the only recipe plugin without a free option.
The fee for Tasty Recipes is $79 USD per year.
Tasty Recipes is also:
- Mobile friendly
- Lightweight, and will not slow you down unnecessarily
- Block editor compatible (formerly known as Gutenberg)
The plugin also has a few well-thought through extras in addition to the typical recipe card plugin feature base, including:
- The ability to add custom author name, plus an internal link for author name
- No-follow for compliance purposes
- Five nice-looking theme options that range from colorful and bold to muted and minimal
- It recognizes video in a post and automatically includes the video info in the structured data
- Core functionality can be expanded to allow for product/equipment links using the Tasty Links plugin (developed by the same team as Tasty Recipes)
We’ve said it before, and we’ll say it again: Don’t let learning the ins and outs of a new WordPress recipe plugin block you from achieving your food blog’s SEO goals.
Create, Tasty Recipes and WP Recipe Maker all offer importer tools that make switching recipe card plugins relatively straightforward.
Before making a change though, set aside time and compare and contrast the features of Create, Tasty Recipes and WP Recipe Maker, and decide which option is the right one for you now and in the years to come because the food blogging business is changing fast.
Okay, let’s dive in.
Here’s how to add a recipe in Tasty Recipes, plus a few other pro tips including what to input in the Category, Cuisine, Method and Keyword fields.
Helpful, easy to follow instructions for food bloggers who want to learn how to use the WordPress recipe card plugin Tasty Recipes by WP Tasty to generate structured data for recipes. We draw special attention to easily overlooked features, and share a few of the SEO tool’s biggest benefits for food bloggers.
- Your list of recipe ingredients
- Your recipe instructions
- Image assets ready
- Video asset(s) ready
- Tasty Recipes WordPress recipe card plugin ($79 USD per year)
- License key
- Internet access
- Your Wordpress website
Purchase Tasty Recipes by WP Tasty
- Visit wptasty.com and purchase the plugin
- On the purchase confirmation page download the zip file (do not unzip the file!) and save it somewhere safe and convenient
Install Tasty Recipes
- In WordPress, go to Plugins in the left hand menu. Click 'Add New'
- Select 'Upload Plugin' and find the plugin's zipped file where you saved it
- Choose the zipped file and click 'Upload Now'
- Once you've successfully installed the plugin, click 'Activate'
- To verify your license number, find your license number on your purchase confirmation page or email. Copy the license number
- In WordPress, go to Plugins > Installed Plugins
- Add your license number into the field at the top of the page, and click 'Save License Key'
Configure Tasty Recipes
- In WordPress, go to Settings > Tasty Recipes
- In Tasty Recipes > Settings (tab), choose your recipe card template (there are 5 options to choose from); select the quick links you'd like to display (i.e., jump to recipe and print recipe, or just jump to recipe on its own); add your instagram handle and hashtag, and your share a sale affiliate ID.
- Also, in Tasty Recipes > Settings (tab) set your default author link (i.e., your about page). Do not skip this step! Including author name in your structured data with an internal link to your about page tells Google who you are and that you're the author of this recipe, which makes it easier to connect you with other online authority signals, such your instagram, Facebook and Pinterest profiles.
- In the Tasty Recipes > Settings (tab) is where you'll also find Tasty Recipes' recipe converter tool
- Pro tip! Do not immediately convert your recipes over from your previous plugin in bulk. Test the process first using 1-2 recipes to confirm that the process goes smoothly. Also, always back-up your food blog's database before switching between recipe card plugins
- In Tasty Recipes > About (tab), scroll through the helpful documentation provided by the team behind Tasty Recipes.
- Pro tip! Tasty Recipes' interface is very intuitive so if you're short on time, you can keep going but make a note to return to read the documentation so that you know the ins and outs of Tasty Recipes like the back of your hand
Step by step, how to add a recipe in Tasty Recipes
- In WordPress, go to Posts > Add New
- Click 'Add Recipe' button to create a new card for your recipe
- In the Title field, add your recipe's keyword-optimized title
- In the Author field, add your first and last name (not your food blog's or company name). Do not skip this field!
- In the description field, write a short 150-word description of the recipe
- Pro tip! Affiliate links can be manually added in the 150-word description of the recipe. Click the link icon in the WYSIWYG bar to add a link; always tag affiliate or sponsored content links no-follow for compliance purposes
- Copy and paste ingredients into the freeform ingredients field
- Pro Tip! You can easily manually add an affiliate ingredient link in the freeform ingredients field. Click the link icon in the WYSIWYG bar to add a link; always tag affiliate or sponsored content links no-follow for compliance purposes
- Input your recipe's step-by-step instructions into the freeform instructions field
- Pro Tip! You can easily manually add a link in the freeform instructions field. Click the link icon in the WYSIWYG bar to add a link; always tag affiliate or sponsored content links no-follow for compliance purposes
- Add additional recipe notes to the dedicated notes field if needed; again, you can easily manually add a link in the notes field. Click the link icon in the WYSIWYG bar to add a link; always tag affiliate or sponsored content links no-follow for compliance purposes
- Fill in the recipe's total prep time in the field labeled 'Prep time'
- Fill in the recipe's total cook time in the field labeled 'Cook time'
- Fill in the total time it takes to make the recipe in the field 'Total time'; the default is prep time + cook time = total time
- Fill in the recipe's total yield time in the field labeled 'Yield' (i.e., 12, 24)
- Fill in the recipe's category in the field labeled 'Category' (i.e., Breakfast, lunch, dinner, snack, appetizer, dessert, side dish, drink)
- Fill in the recipe's method in the field labeled 'Method' (i.e., Oven-baked, stovetop, instant pot, slow cooker, on the grill, no-bake, etc...)
- Fill in the recipe's cuisine type in the field labeled 'Cuisine' (i.e., Italian, Pakistani, Indian, Thai, Japanese, etc...)
- Add keywords for the recipe in the field labeled 'Keywords' (i.e., vegan, vegetarian, quick, 30 minute meal, paleo, keto, summer, fall, winter, spring, etc...)
- Pro tip! Always separate keywords using commas
The task of entering ingredients and instructions, plus keywords, cuisine, prep time, cook time and more into a recipe card plugin is admittedly a bit tedious but be thorough, it’ll pay off. Consistency is key when it comes to success with structured data and food blog SEO.